India’s digital ad market to hit Rs 59,200 crores by 2025 as martech reshapes marketing strategies: Report

With India’s digital advertising market projected to grow at a staggering 19.09% CAGR, reaching Rs 59,200 crores by 2025, the country’s martech (Marketing Technology) sector is undergoing a rapid transformation, as per the latest report by Dentsu India. AI-driven personalisation, data analytics, and automation are reshaping customer engagement, while businesses shift focus from traditional marketing to highly targeted, tech-driven strategies.