Instamart turns blue, steps out of Swiggy’s shadow

Instamart, Swiggy’s quick commerce arm, has unveiled a refreshed brand identity as it moves into a new phase of growth, marking its evolution from a sub-brand to a standalone player in India’s fast-growing quick commerce space.

Launched five years ago, Instamart was among the first to bring quick commerce to India. Today, it offers more than 35,000 products and serves millions of customers every month across over 120 cities.