Binny Bansal launches Opptra to sell branded goods in Asia

Flipkart Co-founder Binny Bansal has launched a franchising business ‘Opptra’ that will licence and sell branded consumer goods in Asia. Brands in fashion, lifestyle, home and kitchenware, electronics and general merchandise will be able to leverage Opptra’s global supply chain infrastructure to accelerate their entry into Asian markets.

“Asia is driving 70% of global consumer growth and the rapid rise of e-commerce has lowered barriers to expansion in the region.