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    YouTube evaluates Netflix-like UI on TV with option for in-app purchases

    Binu Mathew
    By Binu MathewMarch 6, 2025

    Google’s video streaming platform YouTube is evaluating a redesigned version of its app for smart TVs, which would be akin to Netflix. According to a report by The Verge, citing The Information, the redesign is expected to bring paid content from third-party services directly onto the app’s home screen, making it easier for users to discover and subscribe to additional streaming options.

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