Delhi High Court slams Amazon with Rs 340 crore fine for BHPC trademark violation

According to a report by The Indian Express, the Delhi High Court has directed Amazon Technologies Inc. to pay nearly Rs 340 crore in damages for unauthorised trademark use, ruling in favour of Amsterdam-based apparel and accessories brand Lifestyle Equities.

The case involved Amazon’s alleged infringement of the Beverly Hills Polo Club (BHPC) trademark. Lifestyle Equities, the rightful owner of the mark, claimed that Amazon, along with its affiliates Cloudtail India and Amazon Seller Services, had misused the logo on its platform, leading to brand dilution and consumer confusion. The court ruled in favour of the brand, terming Amazon’s actions as “blatant infringement” in the e-commerce space.