Expanding reach: Push to make high-end audio mainstream

We’re a product-first company, more than a marketing-first company — we’re not a marketing platform,” Boult co-founder Varun Gupta said on the sidelines of his firm’s collaboration with Ford Mustang for audio wearables. At a time when Indian companies in the smart audio market are scrambling to push out premium products, Boult is charting its own course. The brand, which Gupta claims to be the only profitable player in its segment, has been focussing on what he calls “accessible premium.”