Swiggy pulls the plug on Genie

Swiggy has shut down its hyperlocal delivery service, Genie, across multiple cities, marking the end of a vertical that failed to deliver the desired returns, sources said. Launched in 2020, Genie allowed users to send parcels and arrange shop pick-ups within the same city. At its peak, the service operated in around 60 cities, but struggled to scale or generate meaningful revenue, sources added.