Googly for IPL advertisers: JioStar’s subscription move puts digital plans in a spin

Parle Products, the biggest television advertiser during the Indian Premier League (IPL) last year, hasn’t yet finalised its TV plus digital plan for this season and is still holding discussions with JioStar, the joint venture run by Reliance Industries and Disney.

At least two other big advertisers told FE they are still not sure of the returns on their digital ad buck this season and are taking a second look at their spending plan.