Fintech firm Jar’s e-commerce bet takes off

Tiger Global-backed fintech startup Jar, best known for its digital gold savings offering, has crossed Rs 100 crore in annualised recurring revenue (ARR) from its jewellery e-commerce vertical Nek, just nine months after its launch in February, co-founder and CEO Nishchay AG said.

The company, which recently partnered with PhonePe to promote its core digital gold savings feature, is also exploring further partnerships with other UPI platforms and e-commerce companies.