India’s ICC T20 World Cup received 7 billion views, while ‘moye moye’ videos hit 4.5 billion views in 2024, reveals YouTube

The ICC Men’s T20 World Cup emerged as the leading topic, amassing over 7 billion views in India alone, revealed YouTube’s 2024 end-of-year report. Other major events like the 2024 Indian Premier League and the Lok Sabha elections also garnered significant attention. Videos related to prominent figures such as Ratan Tata and Anant Ambani, as well as the film Kalki 2898 AD, saw considerable engagement. The report further revealed that the term “moye moye” became a viral sensation, accumulating over 4.5 billion views in 2024, reflecting the growing influence of regional and cultural trends.