JioHotstar clocks record 1.3 billion views in IPL opening weekend
JioHotstar, the official streaming platform for the Indian Premier League (IPL), recorded its highest-ever reach with 1.3 billion views for the opening weekend of the tournament, which started on March 22.
The digital viewership of the first three matches was 40% higher than last year, fueled by a 54% increase in connected TV (CTV) consumption, JioStar said on Friday.
