TIPS Music partners with TikTok to promote its library to global audience

TIPS Music, one of India’s leading music labels, on Monday announced a strategic partnership with TikTok to promote its music library on the short-form video hosting service owned by Chinese internet firm ByteDance.

With this agreement, a catalogue of over 31,000 songs of TIPS Music (earlier known as Tips Industries) could be accessed through TikTok’s platform.