National Consumer Helpline to roll out AI-based features, partners with 1,000 firms

National Consumer Helpline (NCH) is set to introduce artificial intelligence-based features including speech recognition and multilingual chatbots as part of a major upgrade to its consumer grievance system.

The helpline has also announced partnerships with over 1,000 companies to expedite complaint resolution.

The new AI capabilities, dubbed NCH 2.0, will allow consumers to file complaints through voice input in their local languages, marking a significant technological transformation of the consumer protection platform that currently operates in 17 languages.