Where Should You Sell: Your Website, Marketplaces, or Social Platforms?

As an aspiring entrepreneur entering the vibrant Indian market, the first challenge often isn’t about designing your product but deciding where to sell it. With digital sales channels exploding in popularity, three main avenues stand out: your own website, marketplaces, and social platforms like Instagram and YouTube. Each has its own advantages and challenges, and understanding them can help you chart the best path forward.