Sony bags Asian Cricket Council media rights till 2031 for $170 mn

The Asian Cricket Council (ACC) on Friday announced that Sony Pictures Networks India (SPNI), a part of Japan’s Sony Group Corporation, had bagged the media rights for all ACC tournaments from 2024 to 2031.

The deal includes broadcasting and digital rights for all ACC tournaments over the next eight years. It marks over a 70 per cent increase from the previous media rights cycle and highlights the growing global stature and appetite for ACC Asia Cup tournaments, both parties said in a joint statement.