super.money unveils AI influencer SUMO in new campaign highlighting UPI rewards frustration

super.money, a fintech app backed by Flipkart, introduced its brand influencer – SUMO, as a part of its latest campaign. From what is understood, SUMO is an AI influencer who is a human in a goat’s avatar. He embodies the everyday Indian who is tired of pointless marketing gimmicks. With his dry sense of humour and relatable persona, SUMO highlights the exaggerated promises that various UPI apps make, the company states. Reportedly, the campaign features a digital video film that takes us through SUMO’s life and his annoyance with pointless rewards.