iProspect India wins digital media mandate for ARDEX ENDURA
By
Binu Mathew
iProspect India announced that the company has secured the digital media mandate for ARDEX ENDURA, a construction chemicals company, after a competitive multi-agency pitch. From what is understood, the account will be managed from the agency’s Mumbai and Bengaluru offices. According to the company, as part of the mandate, iProspect will oversee the brand’s digital transformation, including social media and content development, SEO strategies, and a website revamp, focusing on brand awareness, trust-building, and community engagement.