Eye on festive season: E-commerce firms ramp up fulfilment capacities in small cities

Ahead of the festive season, e-commerce giants Amazon and Flipkart have ramped up their logistics and fulfilment investments in tier 2 and 3 markets such as Unnao, Varanasi, Guwahati and Patna. While Amazon has added three new fulfilment centres, Flipkart has expanded its footprint by 11 centres, mostly concentrated in tier 2 and 3 markets.