Apple set for music, TV streaming fight in India after deal with Airtel

Apple’s partnership with India’s second-biggest telecoms firm will give the iPhone maker a sorely needed boost in a content market where it lags far behind the likes of Spotify and Walt Disney.

The U.S. technology giant, working to boost revenue globally from services including apps, payments and media, is set to offer free music and video streaming to many of Bharti Airtel’s 281 million customers.