Viacom18 gains the highest-ever viewership for Olympics in India

Viacom18, in its first Olympic broadcast, gained the highest-ever viewership for the Olympics in India across linear and digital platforms.

Over 17 crore viewers visited JioCinema and Sports18 Network, with a total watch time exceeding 1,500 crore minutes as more people watched Olympic content for longer durations in India, according to the company’s press release.