Quick commerce not on Amazon’s quick agenda

While its rival Flipkart has recently forayed into quick commerce through Minutes, Amazon India has ruled out any such venture till it finds return on investments to be attractive.

Sources said that the e-commerce major has been assessing the quick commerce model and finds that it’s mostly restricted to items of daily use like groceries, where there’s no customer loyalty towards the platform. Further, inventory management is a huge challenge because such items have an expiry date. Thirdly, sources said that maintaining quality and ensuring that returns are minimised, is also problematic.