How Generative AI is revolutionising creative ad campaigns

Like every other industry, the advertising industry is undergoing a significant transformation driven by advances in technology like Generative AI. The new wave of AI technology, like Open AI’s ChatGPT and Google’s Gemini, is changing the methodology of how creative ad campaigns are conceptualised, designed and executed as well. As brands seek to capture consumer attention in an increasingly crowded marketplace, GenAI is offering new opportunities to enhance creativity, streamline processes and deliver segment wise personalised content. A report by Salesforce has revealed that 75% of marketers are either experimenting with or have fully implemented AI into their workflows.