BrandWagon Explainer: What is cross channel automation?

According to a report by Statista, almost 70% of the world’s population were using smart phones by the end of 2023. In such a situation, the channels to interact with brands have also widened. Consumers interact with brands across multiple channels, from social media and emails to mobile apps and websites. For marketers, managing these interactions effectively requires a unified approach like that of cross channel marketing automation. This technology enables brands to deliver personalised, consistent messages across all touchpoints, resulting in improved customer engagement and higher conversion rates.