BoAt crosses 50 mn in ‘Made in India’ products amid wearables mkt slowdown

India’s leading audio and wearable brand BoAt on Monday said it has surpassed 50 million ‘Made in India’ products mark against the grim backdrop of declining sales and limited product innovations in the sector.

The brand currently manufactures between 70-75 per cent of its audio and smart wearable products within India, via a joint venture with contract manufacturer Dixon Technologies.