Beyond proof of concept: Transitioning GenAI to sustainable revenue streams requires multifaceted approach

Generative artificial intelligence (GenAI) has captivated the imagination of technologists, business leaders, and futurists alike, promising to revolutionise industries with its ability to create text, images, music, and complex data patterns. Company boards, whether technology-oriented or not, have brought the discussion on their companies’ use of GenAI to the forefront. In my interaction with C-level executives on their technology transformation journeys, GenAI is often the first topic they bring up. Many have kicked off efforts in their firms to kindle its use.