India hooked to Netflix’s content; subscribers and revenue surge in Q2 CY24

After the success of ‘Heeramandi’, ‘Maharaj’, and ‘Amar Singh Chamkila’ among others, Netflix’s business appears to be booming in India.

Netflix’s subscriber base in India has surged, contributing to its global growth, according to media reports.

India has reportedly become the second-largest market for Netflix in terms of new paid subscribers added in the second quarter of 2024.
In a communication to shareholders, Netflix highlighted that India ranked third in revenue growth percentage for the quarter. However, specific subscriber and revenue figures for the Indian market were not disclosed.