Samsung’s Bixby set for AI boost, targeting Siri and other AI assistant

Samsung is gearing up to challenge Google Assistant and Siri with a major upgrade to its virtual assistant, Bixby. The company plans to infuse Bixby with generative AI technology, developed in-house, by later this year. This upgrade promises a significant boost in Bixby’s capabilities.

While Bixby offers unique features like personalised Bixby Home feeds and object recognition with Bixby Vision, it hasn’t quite matched rivals in understanding complex tasks and contextual commands. Generative AI, a powerful type of AI trained on massive data sets, could be the key to solving this.