IT companies gain with GenAI, but full monetisation still far away

While most IT companies have successfully integrated GenAI and AI into their operations and client services, leading to improved efficiencies and initial financial gains, analysts say that the full scale of monetisation is still far away.IT major Accenture appears to be the most advanced in directly monetising AI with substantial financial outcomes, whereas others like Tata Consultancy Services (TCS) and Infosys are still in the process of scaling their efforts for broader financial impact.Accenture has bundled AI services within regular transformation deals, emphasising an integrated approach to AI monetisation.