AI and data analytics have become strategic imperatives for businesses

The recent surge in GenAI adoption highlights both its promise and challenges. Many companies are beginning to see tangible benefits by applying GenAI to specific use cases but widespread implementation faces hurdles, says Shukri Dabaghi, senior VP — EMEA Emerging Markets & Asia Pacific, SAS. In this interview, he talks to Sudhir Chowdhary about the role of data analytics and SAS’ strategy to support various industries. Edited excerpts: