Why are streaming apps worried over Prasar Bharati’s this new move?
By
Binu Mathew
India’s state-owned television broadcaster Prasar Bharati is planning to launch its own video streaming platform, sparking concern among private players about the potential impact of the move on their businesses.
To be clear, Prasar Bharati, in an email sent to private broadcasters, has not yet shared whether sports will be featured on its proposed OTT (over-the-top) platform, LiveMint reported.
However, the private broadcasters worry that if sports events are streamed freely on Prasar Bharati, it could damage their prospects of monetising the genre.