Trai calls for reliable audience measurement system for radio, OTT, TV

The Telecom Regulatory Authority of India (Trai) has advised the Ministry of Information and Broadcasting to set up a reliable and transparent audience measurement and rating system for television, radio, and OTT broadcasting services, according to a report by The Economic Times.

Trai, in its ‘Recommendations on Inputs for Formulation of National Broadcasting Policy-2024’, proposed an overhaul of India’s current audience measurement system.