Vivo X Fold 3 Pro doesn’t overhype AI, top-notch hardware puts Samsung on notice | Exclusive

“As a product manager, if you don’t know your consumer, you can’t create a product, it will be just another commodity,” Vivo India’s head of product management, Vikas Tagra, told FE on the sidelines of the Vivo X100 Pro launch earlier this year. In the same interview—which you can read here—Tagra had emphasised that while Vivo was trying to gain some share in the premium market, it did not want to do it on the back of fancy numbers—like chip core or camera megapixel count—alone, but by understanding its consumers’ needs better.