Meta brings Verified to WhatsApp Business, introduces AI tools

Meta on Thursday said it is beginning to roll out Verified on the WhatsApp Business app in India, Brazil, Indonesia, and Colombia. The company has also introduced new AI tools to help businesses serve customers better.

Meta’s ‘Verified’ badge means a business has registered their information with Meta and is receiving impersonation protection. Last year, the company announced that it will begin testing Meta Verified soon, with small businesses using the WhatsApp Business app before introducing it to businesses on the WhatsApp Business Platform.