Betting on Bodhi to harness GenAI for better efficiency, says Publicis Sapient

Publicis Sapient is betting on its machine learning platform — Bodhi — which harnesses the power of generative AI (GenAI) to enhance marketing strategies and improve operational efficiencies. Bodhi is tailored for industries like financial services, retail, and supply chain management.

The US-based digital business transformation company has been leveraging Bodhi to drive innovation and growth, particularly in its Indian offices. This platform serves as the core AI infrastructure for its parent company, Publicis Group, enhancing operational efficiencies and fostering innovation in areas like marketing and supply chain management.