Avoid hype of new tech, prioritise relevance for customers: Flipkart exec

Businesses must understand new technology before incorporating it into solutions, avoiding hype, said Ravi Vijayaraghavan, Chief Data Analytics Officer and SVP at Flipkart.

In a fireside chat session during the 4th edition of AI @Walmart 2024, he said businesses often get caught in the “fog of the hype” around any new technology.

Building customer-centric use cases is crucial, he emphasised and advised against becoming overly focused on technology.