Over 82% Indians oppose GenAI use in poll campaigns, says Adobe study

More than 82 per cent Indians say candidates contesting elections should be prohibited from using generative AI in their promotional campaigns, said an Adobe study.

According to the ‘Future of Trust’ report by Adobe released on Monday, about 94 per cent Indians want government and technology companies to work together to protect election integrity against the harmful effects of deep fakes and misinformation.

“One of the most immediate steps governments should take to protect election integrity is to promote a new type of media literacy. People need to understand the dangers of deep fakes and know how to use tools available today, like content credentials, to avoid being deceived by them,” said Andy Parsons, senior director, Content Authenticity Initiative, Adobe.