Zee plans to slam brakes on buying content, avoid high-budget movies

Zee Entertainment, which also operates the streaming platform Zee5, plans to slash its spending on content for movie and digital divisions to achieve sustained long-term growth, according to a report by Moneycontrol.

Media company’s MD and CEO, Punit Goenka, said the current necessity was to pivot the business to achieve a balanced cost structure for sustained growth.

He said they were scrutinising every aspect of the business to enhance overall performance, and, as a result, anticipated some short-term disruptions in the financial performance of the digital business.