Promotions & Regulations e-Com in India

Rajya Sabha’s standing committee on commerce has come out with its 2nd report on promotions and regulation of e-commerce. The report in its observation said that in the absence of a dedicated e-commerce policy will result in a fragmented and ineffective regulation. The report also said the absence of an enabling policy will also result in the strategy vacuum for e-commerce sector and it will further accentuate the prevailing issues in the fast paced digital market. Therefore, it has urged the DPIIT (DPIIT) to finalise the draft National E-Commerce Policy at the earliest.

The committee recommended that a Digital Market Division within the CCI be created as an expert division, specifically tasked with regulation of the digital markets with participation from all the existing regulators concerned with e-commerce such as Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Consumer Affairs (MCA), Food and Public Distribution, Ministry of Electronics and Information Technology