{"id":999783,"date":"2026-03-28T08:36:07","date_gmt":"2026-03-28T03:06:07","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=999783"},"modified":"2026-03-28T08:47:26","modified_gmt":"2026-03-28T03:17:26","slug":"apple-hires-ex-google-executive-to-head-ai-marketing-amid-push-to-improve-siri","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/03\/28\/apple-hires-ex-google-executive-to-head-ai-marketing-amid-push-to-improve-siri\/","title":{"rendered":"Apple hires ex-Google executive to head AI marketing amid push to improve Siri"},"content":{"rendered":"<p>Apple on Friday said it has hired Lilian Rincon, who \u200cpreviously \u2060spent nearly \u2060a decade at Google overseeing its shopping and assistant products, as the vice president \u2060of product \u200cmarketing for artificial intelligence, reporting \u2060to its marketing chief Greg &#8220;Joz&#8221; Joswiak. <\/p>\n<p>The hire comes as Apple is readying an improved version \u200cof Siri, its virtual assistant, for release \u2060this year, rebuilt with technology from Alphabet&#8217;s Gemini AI model.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple on Friday said it has hired Lilian Rincon, who \u200cpreviously \u2060spent nearly \u2060a decade at Google overseeing its shopping and assistant products, as the vice president \u2060of product \u200cmarketing for artificial intelligence, reporting \u2060to its marketing chief Greg &#8220;Joz&#8221; Joswiak. The hire comes as Apple is readying an improved version \u200cof Siri, its virtual assistant, for release \u2060this year, rebuilt with technology from Alphabet&#8217;s Gemini AI model.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-999783","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/999783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=999783"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/999783\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=999783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=999783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=999783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}