{"id":999588,"date":"2026-03-27T08:02:22","date_gmt":"2026-03-27T02:32:22","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=999588"},"modified":"2026-03-27T10:12:52","modified_gmt":"2026-03-27T04:42:52","slug":"ipl-2026-advertisement-gold-rush-jiostar-locks-in-27-sponsors-big-tech-to-fmcg-pile-in","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/03\/27\/ipl-2026-advertisement-gold-rush-jiostar-locks-in-27-sponsors-big-tech-to-fmcg-pile-in\/","title":{"rendered":"IPL 2026 advertisement gold rush: JioStar locks in 27 sponsors, big tech to FMCG pile in"},"content":{"rendered":"<p>India\u2019s biggest sporting spectacle is once again proving to be an advertising juggernaut. Broadcaster JioStar has stitched together a 27-brand sponsor line-up for TATA IPL 2026, drawing in a sweeping mix of big tech, consumer majors and legacy Indian brands in a signal of the league\u2019s enduring pull despite a tough global macro backdrop. <\/p>\n<p>At the top of the roster are Co-Presenting Sponsors including Google Search AI Mode \u2014 marking a notable push by AI-driven platforms into mainstream cricket advertising \u2014 alongside Campa Energy, Havells &amp; Lloyd. The Co-Powered tier features Birla Opus, Hero MotoCorp and Amazon, underscoring the blend of traditional heavyweights and new-age platforms converging on the tournament.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s biggest sporting spectacle is once again proving to be an advertising juggernaut. Broadcaster JioStar has stitched together a 27-brand sponsor line-up for TATA IPL 2026, drawing in a sweeping mix of big tech, consumer majors and legacy Indian brands in a signal of the league\u2019s enduring pull despite a tough global macro backdrop. At the top of the roster are Co-Presenting Sponsors including Google Search AI Mode \u2014 marking a notable push by AI-driven platforms into mainstream cricket advertising \u2014 alongside Campa Energy, Havells &amp; Lloyd. The Co-Powered tier features Birla Opus, Hero MotoCorp and Amazon, underscoring the blend [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-999588","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/999588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=999588"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/999588\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=999588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=999588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=999588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}