{"id":999486,"date":"2026-03-26T09:31:17","date_gmt":"2026-03-26T04:01:17","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=999486"},"modified":"2026-03-26T10:51:11","modified_gmt":"2026-03-26T05:21:11","slug":"indias-interactive-media-market-at-inflection-point-as-monetisation-gains-pace","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/03\/26\/indias-interactive-media-market-at-inflection-point-as-monetisation-gains-pace\/","title":{"rendered":"India\u2019s interactive media market at inflection point as monetisation gains pace"},"content":{"rendered":"<p>India\u2019s interactive media industry has entered the $14 billion phase, marking a decisive shift from rapid user growth to monetisation at scale, according to Lumikai\u2019s latest report. <\/p>\n<p>\u201cIndia now has the world\u2019s best digital infrastructure,\u201d said Salone Sehgal, founder and managing partner at Lumikai. \u201cCheap data, smartphone penetration and UPI have unlocked monetisation at scale.\u201d <\/p>\n<p>The market, now valued at $13.8 billion and growing at about 17% year-on-year, is increasingly being driven by consumer spending rather than just user expansion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s interactive media industry has entered the $14 billion phase, marking a decisive shift from rapid user growth to monetisation at scale, according to Lumikai\u2019s latest report. \u201cIndia now has the world\u2019s best digital infrastructure,\u201d said Salone Sehgal, founder and managing partner at Lumikai. \u201cCheap data, smartphone penetration and UPI have unlocked monetisation at scale.\u201d The market, now valued at $13.8 billion and growing at about 17% year-on-year, is increasingly being driven by consumer spending rather than just user expansion.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-999486","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/999486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=999486"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/999486\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=999486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=999486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=999486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}