{"id":999485,"date":"2026-03-26T09:30:48","date_gmt":"2026-03-26T04:00:48","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=999485"},"modified":"2026-03-26T10:49:32","modified_gmt":"2026-03-26T05:19:32","slug":"kuku-bets-on-fourth-wave-as-audiences-shift-to-bite-sized-content","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/03\/26\/kuku-bets-on-fourth-wave-as-audiences-shift-to-bite-sized-content\/","title":{"rendered":"Kuku bets on &#8216;fourth wave&#8217; as audiences shift to bite-sized content"},"content":{"rendered":"<p>Bengaluru-based Kuku, operated by Mebigo Labs, is betting on a structural shift in content consumption towards short-duration, mobile-first formats, as users increasingly move away from long-form viewing to shorter, episodic experiences. <\/p>\n<p>Founder Lal Chand Bisu described this transition as the \u201cfourth wave\u201d of content, following films, television and OTT, driven by evolving user behaviour on mobile devices. <\/p>\n<p>\u201cOn mobile, you consume content in slots of 5 to 25 minutes,\u201d Bisu said, adding that users are no longer willing to commit hours to a single piece of content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bengaluru-based Kuku, operated by Mebigo Labs, is betting on a structural shift in content consumption towards short-duration, mobile-first formats, as users increasingly move away from long-form viewing to shorter, episodic experiences. Founder Lal Chand Bisu described this transition as the \u201cfourth wave\u201d of content, following films, television and OTT, driven by evolving user behaviour on mobile devices. \u201cOn mobile, you consume content in slots of 5 to 25 minutes,\u201d Bisu said, adding that users are no longer willing to commit hours to a single piece of content.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-999485","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/999485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=999485"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/999485\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=999485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=999485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=999485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}