{"id":999354,"date":"2026-03-25T11:44:04","date_gmt":"2026-03-25T06:14:04","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=999354"},"modified":"2026-03-25T12:42:03","modified_gmt":"2026-03-25T07:12:03","slug":"icc-mens-t20-world-cup-2026-jiostar-flags-low-tv-digital-ad-overlap-strong-incremental-reach-in-barc-nielsen-data","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/03\/25\/icc-mens-t20-world-cup-2026-jiostar-flags-low-tv-digital-ad-overlap-strong-incremental-reach-in-barc-nielsen-data\/","title":{"rendered":"ICC Men&#8217;s T20 World Cup 2026: JioStar flags low TV-digital ad overlap, strong incremental reach in BARC\u2013Nielsen data"},"content":{"rendered":"<p>JioStar on Monday unveiled fresh insights from a cross-screen measurement study conducted during the ICC Men&#8217;s T20 World Cup 2026, highlighting how integrated television and digital campaigns are delivering incremental reach with minimal audience overlap. <\/p>\n<p>The findings, based on the BARC | Nielsen One Ads measurement framework, showed that duplication between television and digital platforms remained below 10% across all campaigns analysed. This suggests that both mediums are largely reaching distinct audience segments, enabling advertisers to expand overall reach without significant redundancy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JioStar on Monday unveiled fresh insights from a cross-screen measurement study conducted during the ICC Men&#8217;s T20 World Cup 2026, highlighting how integrated television and digital campaigns are delivering incremental reach with minimal audience overlap. The findings, based on the BARC | Nielsen One Ads measurement framework, showed that duplication between television and digital platforms remained below 10% across all campaigns analysed. This suggests that both mediums are largely reaching distinct audience segments, enabling advertisers to expand overall reach without significant redundancy.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-999354","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/999354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=999354"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/999354\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=999354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=999354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=999354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}