{"id":999348,"date":"2026-03-25T11:41:41","date_gmt":"2026-03-25T06:11:41","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=999348"},"modified":"2026-03-25T12:41:23","modified_gmt":"2026-03-25T07:11:23","slug":"digital-advertising-surge-and-live-experiences-push-indias-me-sector-past-rs-2-78-lakh-crore","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/03\/25\/digital-advertising-surge-and-live-experiences-push-indias-me-sector-past-rs-2-78-lakh-crore\/","title":{"rendered":"Digital advertising surge and live experiences push India\u2019s M&amp;E sector past Rs 2.78 lakh crore"},"content":{"rendered":"<p>India\u2019s media and entertainment (M&amp;E) sector grew 9% year-on-year to Rs 2,78,000 crore in 2025, driven by digital media, advertising, and live events, according to the FICCI-EY Media &amp; Entertainment Report 2026. The sector is expected to reach Rs 3,30,000 crore by 2028, growing at over 7% CAGR. <\/p>\n<p>Digital media became the largest segment, crossing Rs 1 lakh crore for the first time, with digital advertising up 26% to Rs 94,700 crore, accounting for nearly two-thirds of total ad revenues. E-commerce and point-of-sale advertising surged 50% to Rs 22,000 crore.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s media and entertainment (M&amp;E) sector grew 9% year-on-year to Rs 2,78,000 crore in 2025, driven by digital media, advertising, and live events, according to the FICCI-EY Media &amp; Entertainment Report 2026. The sector is expected to reach Rs 3,30,000 crore by 2028, growing at over 7% CAGR. Digital media became the largest segment, crossing Rs 1 lakh crore for the first time, with digital advertising up 26% to Rs 94,700 crore, accounting for nearly two-thirds of total ad revenues. E-commerce and point-of-sale advertising surged 50% to Rs 22,000 crore.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-999348","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/999348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=999348"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/999348\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=999348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=999348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=999348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}