{"id":998964,"date":"2026-03-23T10:20:41","date_gmt":"2026-03-23T04:50:41","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=998964"},"modified":"2026-03-23T12:28:01","modified_gmt":"2026-03-23T06:58:01","slug":"apples-low-price-play-lifts-india-market-share","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/03\/23\/apples-low-price-play-lifts-india-market-share\/","title":{"rendered":"Apple&#8217;s low-price play lifts India market share"},"content":{"rendered":"<p>New Delhi: Apple is deliberately taking a hit on its average selling price in India to prioritise markexpansion, at a time when rival brands are being forced to increase prices of their existing products because of soaring component costs. <\/p>\n<p>The US company launched two entry-level products-MacBook Neo and iPhone 17e-this month with aggressive pricing to bring new users into the Apple ecosystem, particularly in price-sensitive markets like India, market trackers said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi: Apple is deliberately taking a hit on its average selling price in India to prioritise markexpansion, at a time when rival brands are being forced to increase prices of their existing products because of soaring component costs. The US company launched two entry-level products-MacBook Neo and iPhone 17e-this month with aggressive pricing to bring new users into the Apple ecosystem, particularly in price-sensitive markets like India, market trackers said.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-998964","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/998964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=998964"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/998964\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=998964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=998964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=998964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}