{"id":998940,"date":"2026-03-23T10:24:22","date_gmt":"2026-03-23T04:54:22","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=998940"},"modified":"2026-03-23T12:30:52","modified_gmt":"2026-03-23T07:00:52","slug":"amazon-plans-smartphone-comeback-more-than-a-decade-after-fire-phone-flop","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/03\/23\/amazon-plans-smartphone-comeback-more-than-a-decade-after-fire-phone-flop\/","title":{"rendered":"Amazon plans smartphone comeback more than a decade after Fire Phone flop"},"content":{"rendered":"<p>SAN FRANCISCO: In 2014, Amazon introduced its first smartphone, hoping to take on Apple and Samsung. Instead, the Fire Phone &#8211; overseen directly by founder Jeff Bezos &#8211; was scrapped in barely over a year, one of Amazon&#8217;s highest-profile flops.<\/p>\n<p>Now, Amazon is dialing up a new phone.<\/p>\n<p>The latest effort, known internally as &#8220;Transformer,&#8221; is being developed within its devices and services unit, according to four people familiar with the matter. The phone is seen as a potential mobile personalization device that can sync with home voice assistant Alexa and serve as a conduit to Amazon customers throughout the day, the people said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SAN FRANCISCO: In 2014, Amazon introduced its first smartphone, hoping to take on Apple and Samsung. Instead, the Fire Phone &#8211; overseen directly by founder Jeff Bezos &#8211; was scrapped in barely over a year, one of Amazon&#8217;s highest-profile flops. Now, Amazon is dialing up a new phone. The latest effort, known internally as &#8220;Transformer,&#8221; is being developed within its devices and services unit, according to four people familiar with the matter. The phone is seen as a potential mobile personalization device that can sync with home voice assistant Alexa and serve as a conduit to Amazon customers throughout the [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-998940","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/998940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=998940"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/998940\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=998940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=998940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=998940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}