{"id":998853,"date":"2026-03-20T12:28:05","date_gmt":"2026-03-20T06:58:05","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=998853"},"modified":"2026-03-20T12:50:33","modified_gmt":"2026-03-20T07:20:33","slug":"insights-business-needs-ai-first-mindset","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/03\/20\/insights-business-needs-ai-first-mindset\/","title":{"rendered":"Insights\u2019 business needs AI-first mindset"},"content":{"rendered":"<p>Old, traditional survey-based consumer research is passe. With digital media capturing more than 60 percent of India\u2019s advertising share, market research through social listening, product reviews, blogs and vlogs is in. Amit Adakar, veteran market researcher, shared these insights soon after taking over as the India CEO of the global consumer insights firm i-Genie.ai. \u201cIn India, market research, specifically, survey research is not keeping pace with technology or consumers. In today\u2019s attention-deficit, non-linear world, consumers are consuming content, generating content and making decisions at the time and context of their choosing. Survey research still relies on consumer\u2019s memory and their unvalidated claims,\u201d said Adarkar, who will build i-Genie\u2019s brand equity tracking, product benchmarking, innovation, and trend spotting services in the country.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Old, traditional survey-based consumer research is passe. With digital media capturing more than 60 percent of India\u2019s advertising share, market research through social listening, product reviews, blogs and vlogs is in. Amit Adakar, veteran market researcher, shared these insights soon after taking over as the India CEO of the global consumer insights firm i-Genie.ai. \u201cIn India, market research, specifically, survey research is not keeping pace with technology or consumers. In today\u2019s attention-deficit, non-linear world, consumers are consuming content, generating content and making decisions at the time and context of their choosing. Survey research still relies on consumer\u2019s memory and their [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15,51,4],"tags":[],"class_list":["post-998853","post","type-post","status-publish","format-standard","hentry","category-hindustantimes","category-it-2-hindustantimes","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/998853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=998853"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/998853\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=998853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=998853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=998853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}