{"id":998102,"date":"2026-03-13T10:34:12","date_gmt":"2026-03-13T05:04:12","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=998102"},"modified":"2026-03-13T10:38:14","modified_gmt":"2026-03-13T05:08:14","slug":"youtube-on-tv-could-start-showing-30-second-ads-that-you-cant-skip","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/03\/13\/youtube-on-tv-could-start-showing-30-second-ads-that-you-cant-skip\/","title":{"rendered":"YouTube on TV could start showing 30-second ads that you can\u2019t skip"},"content":{"rendered":"<p>YouTube has something grave for all of you, and it\u2019s related to ads. For free-tier members, YouTube serves both short and long-format ads on long-duration videos to manage its balance sheets and stay in business, whereas Premium members pay fee to not watch ads at all. So far, most long and some short 30-second ads can be skipped, something which might change in the coming months, especially for viewers on TV. The Google-owned video platform is reportedly testing a new advertisement format that will show 30-second ads that viewers cannot skip when watching content on smart TVs or connected TV devices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube has something grave for all of you, and it\u2019s related to ads. For free-tier members, YouTube serves both short and long-format ads on long-duration videos to manage its balance sheets and stay in business, whereas Premium members pay fee to not watch ads at all. So far, most long and some short 30-second ads can be skipped, something which might change in the coming months, especially for viewers on TV. The Google-owned video platform is reportedly testing a new advertisement format that will show 30-second ads that viewers cannot skip when watching content on smart TVs or connected TV [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,4,12],"tags":[],"class_list":["post-998102","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/998102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=998102"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/998102\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=998102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=998102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=998102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}