{"id":998052,"date":"2026-03-13T10:01:01","date_gmt":"2026-03-13T04:31:01","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=998052"},"modified":"2026-03-13T10:11:18","modified_gmt":"2026-03-13T04:41:18","slug":"indias-rs-13000-crore-live-events-market-fuelling-experiential-marketing-push-bookmyshow-ey-report","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/03\/13\/indias-rs-13000-crore-live-events-market-fuelling-experiential-marketing-push-bookmyshow-ey-report\/","title":{"rendered":"India\u2019s Rs 13,000 crore live events market fuelling experiential marketing push: BookMyShow\u2013EY report"},"content":{"rendered":"<p>India\u2019s Rs 13,000 crore live events industry is emerging as a major platform for brands as marketers increasingly shift toward experiential marketing to drive consumer engagement and purchase intent, according to a report by EY-Parthenon and BookMyShow. <\/p>\n<p>The report, titled Beyond Attention. Into Immersion, found that 78% of Indian consumers prefer spending on experiences over products, reflecting a broader shift toward participation-led consumption that is reshaping brand strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s Rs 13,000 crore live events industry is emerging as a major platform for brands as marketers increasingly shift toward experiential marketing to drive consumer engagement and purchase intent, according to a report by EY-Parthenon and BookMyShow. The report, titled Beyond Attention. Into Immersion, found that 78% of Indian consumers prefer spending on experiences over products, reflecting a broader shift toward participation-led consumption that is reshaping brand strategies.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-998052","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/998052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=998052"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/998052\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=998052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=998052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=998052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}