{"id":997900,"date":"2026-03-12T12:19:24","date_gmt":"2026-03-12T06:49:24","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=997900"},"modified":"2026-03-12T12:19:24","modified_gmt":"2026-03-12T06:49:24","slug":"youtube-tv-viewers-could-face-longer-30-second-unskippable-ads","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/03\/12\/youtube-tv-viewers-could-face-longer-30-second-unskippable-ads\/","title":{"rendered":"YouTube TV viewers could face longer 30-second unskippable ads"},"content":{"rendered":"<p>Watching videos on a TV through YouTube may soon come with longer ad breaks. The platform is testing a change that could show 30-second ads that viewers cannot skip while watching videos on the YouTube TV app. This means some ads that people could previously skip after a few seconds may now play for the full half-minute without any way to bypass them.<\/p>\n<p>The change mainly affects people who watch YouTube on smart TVs and streaming devices. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watching videos on a TV through YouTube may soon come with longer ad breaks. The platform is testing a change that could show 30-second ads that viewers cannot skip while watching videos on the YouTube TV app. This means some ads that people could previously skip after a few seconds may now play for the full half-minute without any way to bypass them. The change mainly affects people who watch YouTube on smart TVs and streaming devices.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86,4,11],"tags":[],"class_list":["post-997900","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-times-of-india","category-newspapers","category-the-times-of-india"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/997900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=997900"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/997900\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=997900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=997900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=997900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}